Uncovering the Facebook Experience: Insights into Users’ Behavior and Motivations

Abstract

Academic literature on Facebook in the fields of management, economics and psychology is reviewed in this article, where we focus on users of this social network to understand why they signed up, how they form networks and how they engage, and how companies can exploit and benefit from Facebook. Although many interesting topics have been covered, the study clearly reveals that much of the work done so far has been limited to certain situations, it analyzes the strengths and weaknesses of the studies, and suggests avenues of research for the future.